![]() The kits hold the code for setting up the phishing site, which is easily deployed once the individual purchases the necessary domain. Phishing kits are becoming far more accessible on the web and are essentially a ‘do-it-yourself’ package for phishing attacks. One naïve and vulnerable employee could be all it takes to unravel the company’s defenses. Thanks to ongoing hybrid working, IT and security teams lack complete visibility into what devices are being used by employees at home, or whether the correct procedures and practices are being upheld by all workers. New kits are regularly being released, the latest focusing on the use of mobile devices to trick victims. However, the number one trend we’ve been following is the development of phishing kits. These multi-stage attacks can be extremely damaging for businesses, but it all starts with a simple phishing email. Phishing is usually the first step – as the technique used to gain initial access to the network – but it is then followed by a second stage with a different objective like ransomware, for example. While phishing is often deployed as a single step attack, it also features in larger, multistage campaigns. Yes, this information is harder to access, but the profitable rewards are well worth some additional effort. Recently however, there has certainly been an increase in adversaries directly pursuing the high-value information such as bank details or social security numbers, rather than going for the easy targets like usernames and passwords (opens in new tab). Follow her at BooherResearch.The primary motivation behind every phisher is the acquisition of credentials that unlock the business’s vault of data (opens in new tab) or finances. She helps organizations communicate clearly. Her newest is Faster, Fewer, Better Emails. Your career and your organization depend on it.ĭianna Booher is the bestselling author of 48 books. Grab a great grammar book, copy its list of the most frequently misused words and master them. When you write the wrong word, it’s not simply a typo or misspelling. Then later when your entrée arrives, you shrug, “Oh, that was just a misspeak. That’s like ordering filet mignon at the restaurant. You probably have your own mental list of those often confused words. An incorrectly placed (or missing) comma can change-and even reverse––the meaning of your sentence.Īffect versus effect. Likewise, just because punctuation marks are small doesn’t mean their impact is insignificant. A clear layout also helps people to relocate details later for a quick reference.īullets are small, but deadly. Yes, even in a brief email you may need to add headings, bolding, or lists to help readers quickly skim to find what they need. But they can always stop early and have the most important information. The more they read, the more they’ll know. If you’re writing a status report, proposal, feasibility study, incident report, or whatever, consider that readers are probably not equally interested in everything you say. Structure Details From Most to Least Important Never let your reader finish your proposal, report, or email, thinking “So what?” “What does this mean?” “What am I supposed to do, consider, approve, buy?” State directly any recommendation or next action-either the reader’s or your own. ![]() When writing on an important business project or situation, the goal should not be to point cursor, and dump brain. While an informal tone is fine and even preferred, the structure should not be. The carryover to business writing is informality. You see Facebook posts that start with “So…” as if continuing a conversation. So because the format makes writing so quick and easy to do a brain dump, that’s what many do. So to make sure your own skills are not holding you back-or destroying your company’s reputation-consider how to transform bad business writing to better represent you.Įmail is how you show up in today’s workforce. By efficiency, people mean they don’t want to have to email back and forth 3-4 times to get a problem solved or to get clear information about a product, service, or situation.Ĭhecklist: 6 Criteria for Effective Business Writing In addition to the perception problem, clarity and efficiency matter. ![]() ![]() And fully, one in four workers reported that they’d reconsider doing business with someone and their organization because of poor writing. ![]() The publisher’s email brought to mind once again responses from a recent University of Northern Colorado study of white-collar workers: Forty percent said poor writing lessened someone’s credibility. They decide not to do business with the sender, equating their product or service quality with their writing quality.They don’t understand it well enough to respond.They (after a quick glance) dismiss it as “unprofessional” and not worth their time. ![]()
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